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The importance of market research in implementing marketing programs role of marketing research and its importance marketing research assists in the overall. The role of information technology in marketing this paper is intended to identify and examine the role role of information technology in marketing research. 08032015 marketing research can be specified as the main tool to impact consumer behaviour in order to increase the levels of consumer loyalty and achieve. The international journal of research in marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
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