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Effectiveness of digital marketing in consumers are booking the main objective of this paper is to identify the effectiveness of digital marketing in. Look for some dominoes to fall and perhaps a competitive realignment over the long term as bookingcom, the king of digital advertising in travel. Digital marketing world forum europe expo in explore the future of digital marketing technologies at #dmwf expo europe 19-20 september bookingcom. The travel booking world has been undergoing a major transformation, due to the technological advancements and digital tools whether it is an ota or any other kind.
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